From Gawker article:
Using Twitter’s self-serve ad platform, Syed purchased a series of promoted tweets in two major markets — New York City and the United Kingdom — in order to publicly shame British Airways for mishandling his dad’s stuff and their subsequent complaints.
“Don’t fly @BritishAirways. Their customer service is horrendous,” read the initial tweet that published Monday night.
Over the course of 24 hours, Syed’s campaign was seen by nearly 77,000 people, costing him a total spend of $1,000.
Which begs the question: If you could spend US$1,000.00 tweet-shaming a Caribbean company (or hell! even a country/government/politician) who would it be?